Portrait of Farhoud Shirzadi
FARHOUD SHIRZADI

EXECUTIVE PROFILE

Founder & CEO and enterprise technology operator with 15+ years across full-stack software, IoT hardware, and applied AI/ML. Built and scaled VSETA from zero to multi-site production deployments—owning product strategy, P&L, engineering execution, and enterprise commercialization.

Speaking

CityAge Mars — Smart Cities & PropTech

Panel discussion focused on scaling practical, enterprise-grade operations across modern real estate portfolios.

Farhoud Shirzadi speaking at CityAge Mars on Smart Cities and PropTech (wide shot)

Operational AI for Real-World Properties

At CityAge Mars, I joined a Smart Cities & PropTech panel to discuss how property operators can drive measurable outcomes through disciplined execution: higher service reliability, clearer accountability, and tighter risk controls. VSETA was selected to represent the facilities operations layer—where digitizing frontline workflows translates into cleaner data, faster decision cycles, and more resilient portfolio performance.

The takeaway: operational excellence isn’t a roadmap slide—it's a repeatable system. When telemetry, workflows, and governance are aligned, teams can standardize performance across sites without adding friction.

Farhoud Shirzadi at CityAge Mars (close-up)
Recognition

UPPLift: Toronto — Smart City Pilot Winner

VSETA was selected as a winning innovator in Toronto’s first Smart City Pilot Program, supported by Microsoft and QuadReal Property Group, focused on bridging emerging smart-city tech with real building operators.

UPPLift: Toronto publication featuring Microsoft, QuadReal, and VSETA

Built Environment Innovation — Real Ops Impact

In 2018, Toronto launched its first Smart City Pilot Program (UPPLift: Toronto) to deploy practical innovations inside real “test-bed” properties. The program, supported by partners including Microsoft and QuadReal Property Group, selected a small group of winners to pilot solutions that improve tenant experience, sustainability, and day-to-day building operations.

VSETA was recognized for smart facilities software enabling real-time monitoring via a private wireless sensor network—supporting traffic and service visibility, operational optimization, and digital record keeping.

Announced
May 24, 2018
Award
$25,000
Focus
Ops + Data Integration